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Big data analysis and football: how to improve decision making

Agents & intermediaries

Data will help you track down new talents, as well as provide a range of resources to ensure optimal negotiations and players contract renewals


Data analytics will provide you with valuable information about scouting and recruitment players which will help towards saving your team’s valuable time and cutting costs


Big data tools will provide the support you need to renew the contracts of your players as well as sourcing and tracking down your new football star

Events per match



High performance sport’s unpredictable nature is what makes it attractive. The football world is no stranger to this randomising factor, which makes of football a thrilling game with the capability of amassing crowds from a variety of backgrounds. However, the analysis of data as well as the new tools technology is providing can contribute to the diminishment of risks and provide support towards decision making.

Big data consists of the process of capturing, storing, managing and analysing data by means of powerful computer technologies as well as cutting edge analytical techniques. The analysis of massive inputs of data brings us closer to discovering real life patterns and behaviours with a higher precision and accuracy than ever before. This data revolution is changing the way we think, work and live. Its usage is now implemented in all aspects of life. The vast amount of data we generate in a daily basis such as when we shop, talk on the phone or surf through the internet, allows the analysis of people’s habits and behaviours.

In professional football, this technology is implemented in the study of individual as well as collective player’s performance, which provides support in, for example, decision making in transfer markets or the team strategy prior to a match. Data is collected with cameras, GPS sensors and other technological devices from every player’s actions during a football game (passes, recoveries, duels, dribbles, assists…). This valuable information, combined with the exact XY position coordinates collected during the regulatory game time, make possible the in-depth game analysis from a more objective and precise perspective.

How data is changing the game

Big data analytics helps you to reduce the uncertainty in the player recruitment process as well as the power to duplicate the number of competitions you can cover within your scouting networks. It provides support to help you take the right choices: who is the best possible replacement for an injured midfielder in the next transfer market? Which players are performing below expectations this season?

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